The Founder’s Reset

6 weeks. One founder. The pattern underneath everything.

You’ve read the books. You’ve hired the consultants. You’ve rebuilt the org chart twice. And somehow the same problems keep regenerating — the team that won’t take ownership, the calendar that eats you alive, the deal you keep almost closing, the fuse that keeps getting shorter at home.

Here’s what six years of clinical work and twenty years of operating have taught me: a business can’t outgrow the nervous system of the person running it. The pattern isn’t in your P&L. It’s in the part of you that learned, a long time ago, that everything falls apart unless you hold it all.

The six weeks

1. The Operating System. Map how you actually make decisions under load — not how you think you do.
2. The Drivers. Meet the parts that push, prove, and protect — and find out what each one is afraid would happen if it stopped.
3. The Reactions. The snap at the manager, the 11pm email spiral, the third drink. What fires, when, and what it’s protecting.
4. Self-Led Decisions. Practice making the three hardest calls on your plate from a settled place instead of a driven one.
5. The Rebuild. Restructure your week around energy and role — what only you can do, and what you’ve been hoarding.
6. The Protocol. Your personal operating manual: triggers, tells, practices, and the review cadence that keeps it alive.

What’s included

• Six private 60-minute coaching sessions (video)
• Between-session support by message
• Your written personal protocol, built together in week six

This is for you if

You own or run a company. You’re past the survival stage. You’ve noticed that the biggest variable in your business is you — your energy, your reactivity, your ability to let go — and you’re ready to work on it like an operator: directly, on a schedule, with a deliverable.

It’s not for you if you’re looking for marketing tactics, a fractional COO, or treatment for a mental-health condition. Coaching is not therapy — see the note below.

Common questions

Is this therapy? No. I’m a Registered Psychotherapist in Manitoba, Canada, and that training informs how I listen — but coaching is a different service with a different goal: performance and self-leadership, not diagnosis or treatment. If what you need is therapy, I’ll say so and help you find the right person.

What approach do you use? The work is informed by Internal Family Systems (IFS) — a practical model for understanding the competing “parts” that drive high performers — combined with two decades of running real businesses.

What if I miss a week? Life happens; sessions reschedule within the engagement window. The six weeks can stretch to eight if they need to.

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Coaching is not psychotherapy, counselling, or mental-health treatment, and no therapist–client relationship is created. Scott Johannson is a Registered Psychotherapist in Manitoba, Canada; he does not practice psychotherapy in the United States. If you are in crisis, call or text 988 (US) or 9-8-8 (Canada).